Pure Beauty
Pure Beauty offers natural and sustainable skincare products made from locally sourced and sustainable ingredients. They prioritize botanical ingredients, and their products range from face creams to body lotions to facial oils. Pure Beauty believes in the power of nature to rejuvenate the skin. Their range of products is free from harmful chemicals and synthetic fragrances, making them gentle and safe for all skin types. They use recyclable packaging and aim to minimize their carbon footprint to reduce their impact on the planet.
Client:
Pure Beauty
Role:
Lead Designer
Year:
2022
The Challenge
The challenge was to show the uniqueness of the product at first glance.
Keeping it minimal
Showing the USP, such as made from botanical ingredients .
Process
I started with research over skincare brands and the trends in the design system. I then started to sketch out logos trying to combine skincare and botany to create a symbol that was scalable and that worked on different backgrounds. I then created a pattern that reflects the ingredients and that can be used across the brand for various purposes.
Research
Sketch
Digitalize
Pattern
Solution
Our design emphasizes botanical natural ingredients through illustrations of plants on the packaging. This cohesive design strategy reinforces our brand's commitment to natural and sustainable products.
